Headphones
POPCLICK HEADPHONES
POPCLICK HEADPHONES
Brief
Brief
Brief
PopClik, a new headphone brand entering both the U.S. and South American markets, sought a bold, youth-focused campaign to stand out in a crowded tech landscape. The goal was to capture the immersive experience headphones create by transporting listeners to entirely different worlds—perfect for a generation eager for new ways to connect with music. The final creative concept, “Beatles, Iron Maiden, Madonna, Bob Marley,” published in 2014, showcased the brand’s diverse musical influences and appealed directly to pop culture enthusiasts.
PopClik, a new headphone brand entering both the U.S. and South American markets, sought a bold, youth-focused campaign to stand out in a crowded tech landscape. The goal was to capture the immersive experience headphones create by transporting listeners to entirely different worlds—perfect for a generation eager for new ways to connect with music. The final creative concept, “Beatles, Iron Maiden, Madonna, Bob Marley,” published in 2014, showcased the brand’s diverse musical influences and appealed directly to pop culture enthusiasts.
Solution
Solution
Solution
Working with Y&R, we crafted a striking print campaign that visualized iconic musical artists as fantastical realms one could step into simply by wearing PopClik headphones. By blending surreal illustrations with recognizable pop imagery, we tapped into the universal desire for escape and personal expression. The resulting assets resonated across both U.S. and South American markets, firmly positioning PopClik as a vibrant, imaginative brand suited for young music lovers seeking an immersive audio journey.
Working with Y&R, we crafted a striking print campaign that visualized iconic musical artists as fantastical realms one could step into simply by wearing PopClik headphones. By blending surreal illustrations with recognizable pop imagery, we tapped into the universal desire for escape and personal expression. The resulting assets resonated across both U.S. and South American markets, firmly positioning PopClik as a vibrant, imaginative brand suited for young music lovers seeking an immersive audio journey.
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