Efrain Laboy is a senior Art Director with nearly a decade of experience shaping brands across B2B technology, finance, and culture. His work spans global companies including AWS, T-Mobile for Business, American Express, Microsoft, and AT&T—helping complex organizations communicate with clarity, confidence, and visual precision.

With a foundation in fine art and architectural thinking, Efrain approaches design as a system—not decoration. He specializes in translating abstract ideas into scalable brand expressions, elevating traditionally “dry” categories to B2C-level craft while maintaining strategic rigor.

Known for a hands-on, highly collaborative approach, Efrain has worked across WPP, Publicis, The Mission (UK), and independent agencies, partnering closely with strategists, engineers, and leadership teams. Today, his focus extends into AI-assisted creative workflows, design systems, and future-forward visual tooling—without losing sight of craft, taste, or human judgment.