Entertainment Industry
Entertainment Industry
Entertainment Industry
HAKASSAN NIGHTCLUB
HAKASSAN NIGHTCLUB
HAKASSAN NIGHTCLUB
Brief
Brief
Brief
Hakkasan Nightclub sought to move beyond a lineup-focused approach and instead highlight its distinct journey from serene restaurant to high-octane nightlife. Drawing on the brand’s glamorous heritage, the challenge was to “bring back the dragon”—tapping into Hakkasan’s cinematic energy and seductive allure rather than relying solely on marquee DJs to drive attendance.
Hakkasan Nightclub sought to move beyond a lineup-focused approach and instead highlight its distinct journey from serene restaurant to high-octane nightlife. Drawing on the brand’s glamorous heritage, the challenge was to “bring back the dragon”—tapping into Hakkasan’s cinematic energy and seductive allure rather than relying solely on marquee DJs to drive attendance.
Solution
Solution
Solution
By capitalizing on lifestyle as the differentiator, we developed a campaign that communicated Hakkasan’s transformative experience. Visually, we juxtaposed tranquil elegance with the unleashed excitement of the nightclub, using moody photography, cinematic design, and signature touches like the iconic “Hakkastairs.” This new creative angle told a story of immersive luxury—one that entices guests to “reveal the dragon within,” underlining Hakkasan’s status as a world-class destination rather than just another club on the strip.
By capitalizing on lifestyle as the differentiator, we developed a campaign that communicated Hakkasan’s transformative experience. Visually, we juxtaposed tranquil elegance with the unleashed excitement of the nightclub, using moody photography, cinematic design, and signature touches like the iconic “Hakkastairs.” This new creative angle told a story of immersive luxury—one that entices guests to “reveal the dragon within,” underlining Hakkasan’s status as a world-class destination rather than just another club on the strip.
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