GEM, an emerging eco-friendly transport solution, required a vibrant visual branding to set it apart from traditional golf carts and street vehicles. The intent was to depict GEM as the prime choice for institutions like universities and hotels, highlighting its safety, personalization, and maintenance features. The challenge was to maintain the essence of both the Waev and GEM brands, ensuring that the final output reflected their joint values and commitment to green transportation.
Capitalizing on the merger of Waev & GEM, the design undertook a transformation – a splash of vibrant colors against minimalistic backgrounds, symbolizing urbanity, eco-friendliness, and innovation. This distinct visual identity makes the vehicle pop, ensuring it's recognized amidst the hustle of urban landscapes. Each color and design element, from the bold "GREEN" to the tranquil "PUTTER," serves as a nod to GEM's versatility and commitment to a cleaner future. The result? A visually arresting showcase that champions sustainable transit and the dawn of a new era in urban mobility.
