2023-2025
FREELANCE
FREELANCE
FREELANCE
Von Harris’ Loop Brand Identity
Von Harris’ Loop Brand Identity
Brief
Brief
Brief
A modern, adaptable logo system that reflects Loop’s mission: connection, elevation, and belonging. By using a clean, continuous form, the logo symbolizes movement, inclusivity, and cultural flow, resonating with urban sophistication.
A modern, adaptable logo system that reflects Loop’s mission: connection, elevation, and belonging. By using a clean, continuous form, the logo symbolizes movement, inclusivity, and cultural flow, resonating with urban sophistication.
Solution
Solution
Solution
Explored versatile design solutions, balancing simplicity and meaning. The preferred concept merges timeless minimalism with a dynamic loop form, ensuring scalability and seamless integration across all platforms.
Explored versatile design solutions, balancing simplicity and meaning. The preferred concept merges timeless minimalism with a dynamic loop form, ensuring scalability and seamless integration across all platforms.
Stephanie Dennis' PLF Brand Identity
Stephanie Dennis' PLF Brand Identity
Brief
Brief
Brief
For Positively Lifting Fitness, I focused on creating a cohesive visual brand and engaging social media content to drive audience growth and revenue. The brand identity was elevated with vibrant, motivational graphics and videos that emphasized transformation, strength, and positivity. Content strategies included before-and-after visuals, animated motivational phrases, and community-driven highlights, ensuring relatability and emotional connection with the target audience.
For Positively Lifting Fitness, I focused on creating a cohesive visual brand and engaging social media content to drive audience growth and revenue. The brand identity was elevated with vibrant, motivational graphics and videos that emphasized transformation, strength, and positivity. Content strategies included before-and-after visuals, animated motivational phrases, and community-driven highlights, ensuring relatability and emotional connection with the target audience.
Solution
Solution
Solution
Through consistent branding and dynamic social media assets, I helped grow the influencer's following from 7K to 120K and drive revenue from $0 to $100K+. By blending visually striking design, authentic storytelling, and shareable fitness-focused content, the brand resonated with a broader audience, fostering trust and encouraging conversions into fitness plan purchases.
Through consistent branding and dynamic social media assets, I helped grow the influencer's following from 7K to 120K and drive revenue from $0 to $100K+. By blending visually striking design, authentic storytelling, and shareable fitness-focused content, the brand resonated with a broader audience, fostering trust and encouraging conversions into fitness plan purchases.
Jazz Master Reggie Woods - Co. Logo Project
Jazz Master Reggie Woods Brands
Jazz Master Reggie Woods Brands
Brief
Brief
Brief
A refreshed logo system for Reggie Woods’ multi-brand identity, aligning each sub-brand—Woody Woods Workin' Music, Reach Back Inc., and The Reggie Woods Academy—with a cohesive and modern visual language. The designs reflect creativity, purpose, and growth, enhancing their individuality while ensuring brand harmony.
A refreshed logo system for Reggie Woods’ multi-brand identity, aligning each sub-brand—Woody Woods Workin' Music, Reach Back Inc., and The Reggie Woods Academy—with a cohesive and modern visual language. The designs reflect creativity, purpose, and growth, enhancing their individuality while ensuring brand harmony.
Solution
Solution
Developed distinct yet unified logos tailored to each brand’s unique mission:
Woody Woods Workin’ Music: A bold, dynamic design reflecting creativity and movement.
Reach Back Inc.: A clean and impactful mark symbolizing support and positive change.
The Reggie Woods Academy: A polished, purposeful design to inspire and uplift at-risk youth.
Each solution balances modern aesthetics with clear functionality, ensuring versatility across digital, print, and physical applications.
Developed distinct yet unified logos tailored to each brand’s unique mission:
Woody Woods Workin’ Music: A bold, dynamic design reflecting creativity and movement.
Reach Back Inc.: A clean and impactful mark symbolizing support and positive change.
The Reggie Woods Academy: A polished, purposeful design to inspire and uplift at-risk youth.
Each solution balances modern aesthetics with clear functionality, ensuring versatility across digital, print, and physical applications.
Garyvee - Vee Friends Animations
Garyvee - Vee Friends Animations
Brief
Brief
Brief
For GaryVee’s VeeFriends animations, I brought the characters to life while respecting the hand-drawn style and guidelines.
Animation: Subtle motions like blinking and gentle body movement enhance personality without losing authenticity.
Text Integration: Character names are creatively included to reinforce identity.
Backgrounds: Two unique, vibrant backgrounds per character add depth while keeping focus on the animation.
Optimization: GIFs are clean, seamless loops (1080x1080), exported as per technical specs.
For GaryVee’s VeeFriends animations, I brought the characters to life while respecting the hand-drawn style and guidelines.
Animation: Subtle motions like blinking and gentle body movement enhance personality without losing authenticity.
Text Integration: Character names are creatively included to reinforce identity.
Backgrounds: Two unique, vibrant backgrounds per character add depth while keeping focus on the animation.
Optimization: GIFs are clean, seamless loops (1080x1080), exported as per technical specs.
Solution
Solution
Solution
The polished GIFs balance playful motion, dynamic backgrounds, and clear text integration, delivering a consistent, engaging visual aligned with the VeeFriends brand.
Examples Delivered:
Be the Bigger Person: Heart-focused animation.
Gratitude Gorilla: Gold shimmer motion.
Benevolent Barn Owl: Calm, wise animation.
The polished GIFs balance playful motion, dynamic backgrounds, and clear text integration, delivering a consistent, engaging visual aligned with the VeeFriends brand.
Examples Delivered:
Be the Bigger Person: Heart-focused animation.
Gratitude Gorilla: Gold shimmer motion.
Benevolent Barn Owl: Calm, wise animation.
Earl Newsome's Personal Gold Tour Polo Designs
Earl Newsome's Personal Gold Tour Polo Designs
Brief
Brief
Brief
For Earl Newsome’s Personal Golf Tour polos, I developed a series of embroidered designs that celebrate iconic golf courses while merging African heritage with modern technology. Each design emphasizes minimalistic Afro-modern patterns for sleek embroidery and comfort. The tech elements are subtly integrated to symbolize innovation without overwhelming the aesthetic, ensuring the designs remain timeless yet contemporary.
For Earl Newsome’s Personal Golf Tour polos, I developed a series of embroidered designs that celebrate iconic golf courses while merging African heritage with modern technology. Each design emphasizes minimalistic Afro-modern patterns for sleek embroidery and comfort. The tech elements are subtly integrated to symbolize innovation without overwhelming the aesthetic, ensuring the designs remain timeless yet contemporary.
Solution
Solution
Solution
The final polos combine cultural richness with professional sophistication. From the fluid motion of Wild Wing Plantation's "Wing" design to the geometric clarity of Arrowhead Country Club's "Arrowhead" and the structured elegance of King’s North's "Crown," each design is tailored to honor Earl’s identity while resonating with a modern audience. This project bridges tradition and innovation, offering designs that are both visually stunning and practical on the course.
The final polos combine cultural richness with professional sophistication. From the fluid motion of Wild Wing Plantation's "Wing" design to the geometric clarity of Arrowhead Country Club's "Arrowhead" and the structured elegance of King’s North's "Crown," each design is tailored to honor Earl’s identity while resonating with a modern audience. This project bridges tradition and innovation, offering designs that are both visually stunning and practical on the course.
Tripple Threat Sports Academy Brand Identity
Tripple Threat Sports Academy Brand Identity
Brief
Brief
Brief
For the Triple Threat Sports Academy brand refresh, I developed three distinct logo directions to capture the academy’s spirit of excellence and versatility in athletics. Each concept combines bold typography with dynamic elements representing competition, growth, and regional pride. The designs are versatile and adaptable, ensuring they work across digital platforms, merchandise, and event materials.
For the Triple Threat Sports Academy brand refresh, I developed three distinct logo directions to capture the academy’s spirit of excellence and versatility in athletics. Each concept combines bold typography with dynamic elements representing competition, growth, and regional pride. The designs are versatile and adaptable, ensuring they work across digital platforms, merchandise, and event materials.
Solution
Solution
Solution
The refreshed brand identity emphasizes energy and unity while honoring the academy’s roots. Each logo direction offers a unique perspective: Direction 1 delivers a sleek, modern aesthetic; Direction 2 highlights regional pride with integrated geographic elements; Direction 3 exudes strength with bold graphics suited for high-impact branding. These designs create a cohesive visual identity that inspires athletes and aligns with the academy’s vision for future growth.
The refreshed brand identity emphasizes energy and unity while honoring the academy’s roots. Each logo direction offers a unique perspective: Direction 1 delivers a sleek, modern aesthetic; Direction 2 highlights regional pride with integrated geographic elements; Direction 3 exudes strength with bold graphics suited for high-impact branding. These designs create a cohesive visual identity that inspires athletes and aligns with the academy’s vision for future growth.
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